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Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from libertyhouseplans.com (the “Site”). This privacy policy applies to information we collect or use on sites and applications owned or controlled by Liberty House Plans, LLC.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your time zone, operating system, internet service provider, device type/model/manufacturer, some of the cookies that are installed on your device, and a unique ID that allows us to uniquely identify your browser or your account. When you access the Site from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and depending on your mobile device settings, we may be able to approximate a device’s location by analyzing other information, like an IP address. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. The email that we send may also contain tracking devices that identify if and when you have opened that email, how many times you have read it and whether you have clicked on any links in that email. We may also receive information about you from our business partners and service providers and combine this information with other data we collect from you.

We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:
  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your internet protocol (IP) address, browser type, Internet service provider, referring/exit pages, and date/time stamps. Please note that our systems may also record personal information that you type into our websites and other online services even if you do not choose to submit it.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
  • “Embedded scripts” are sections of programming language provided by third parties for the purpose of sharing video, displaying data, and managing other features of the Site.

When you register for an account on the Site or log in to the Site, we collect information that includes your name, email, password, and reason for visiting the Site. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, company name, billing address, shipping address, payment information, email address, and phone number; in some cases, we also collect information about your prospective building site, such as parcel number and address. We use a third party payment processor to process the payment, and we do not retain any personally identifiable financial information such as credit card numbers that you supply during the payment process. Rather, all such information is provided directly by you to our third-party processor. Please note that the payment processor’s use of your personal information is governed by their privacy policy.

We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Operate the Site;
  • Communicate with you;
  • Screen our orders for potential risk or fraud;
  • Analyze your use of the Site and your Orders, to create reports, and to improve the Site;
  • Provide personalized, targeted, or location-based services, content, and advertising from us and third parties;
  • Develop anonymized reports about housing demand that we share with third parties;
  • Comply with contractual and legal obligations and requirements, including enforcing our Terms of Service, resolving disputes, carrying out our obligations, enforcing our rights, and protecting our business interests and the interests and rights of third parties; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, conduct surveys, promotions, or contests.

We use the Device Information that we collect to:

  • Remember information so that you will not have to re-enter it during your visit or the next time you visit the site;
  • Identify you across multiple devices;
  • Diagnose and fix technological problems;
  • Screen for potential risk and fraud;
  • Understand whether you have opened and read any important administrative emails we might send you;
  • Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site);
  • Provide personalized, targeted, or location-based content, services, and advertising from us and third parties;
  • Develop anonymized business intelligence that we share with third parties;
  • Assess the success of our marketing and advertising campaigns so we can make our communications more relevant to your interests; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, conduct surveys, promotions, or contests.

To unsubscribe from promotional messages, please follow the instructions within the messages. Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

  • We use Shopify to power our online store and process payments. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We use Google Analytics and Heap Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. You can read more about how Heap uses your Personal Information and how you may opt out of that here: https://heap.io/privacy.
  • We use Drip Email Marketing to simplify our communications with you and to help us understand whether our marketing and communications are useful. You can read more about how Drip uses your Personal Information and how you may opt out of that here: https://www.drip.com/privacy.
  • We use Locksmith to control who may access the various pages of our Site. You can read about how Locksmith uses your Personal Information here: https://docs.uselocksmith.com/article/184-privacy-policy
  • We use Wishlist Plus to help you create lists of designs you wish to track on our Site, and to help us understand which designs are popular among Site visitors. You can read about how Wishlist Plus uses your Personal Information here, on the website of Swym Corporation, which is the creator of Wishlist Plus: https://swym.it/privacy/
  • Our site includes social media features, such as sharing buttons from Facebook, Instagram, Pinterest, Snapchat, TikTok, and Twitter. We may receive information from each social network such as your profile information, profile picture, gender, username, user ID associated with your social media account, age range, language, country, and any other information you permit the social network to share with third parties. The data we receive complies with your privacy settings with the social media network. We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you. Your interactions with these features are governed by the privacy policy of the company providing them.

We may transfer any information we collect in the event we sell or transfer all or a portion of our business or assets (including any shares in the company) or any portion or combination of our products, services, businesses and/or assets. Should such a transaction occur (whether a divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation, or similar transaction or proceeding), we will use reasonable efforts to ensure that any transferred information is treated in a manner consistent with this Privacy Policy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by following the instructions of targeted advertising services providers such as:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see from DAA program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION AND SECURITY

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. All personal information we collect will be stored by our cloud hosting provider and third party services on secure servers.

To prevent identity theft, please avoid conveying personal financial information or national identity numbers via email, phone, chat, or other insecure means of communication.

LINKS TO THIRD-PARTY WEBSITES AND SERVICES

For your convenience, our Site and related services may provide links to third-party websites or services that we do not own or operate. We are not responsible for the practices employed by any websites or services linked to or from our Site and services, including the information or content contained within them. Your browsing and interaction on any other website or service are subject to the applicable third party’s rules and policies. If you are using a third-party website or service, you do so at your own risk. We encourage you to review the privacy policies of any site or service before providing any personal information.

MINORS

The Site is not intended for, nor do we knowingly collect personal information from, individuals under the age of 13.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. If we make changes to this policy, we will provide notice on this site. We encourage you to review this policy periodically for changes.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@libertyhouseplans.com or by mail using the details provided below:

Liberty House Plans
195 Plymouth Street, Flr 5, Suite 17
Brooklyn NY 11201